TAR Do's and don'ts

Tell your story: Show your passion for what the charity is set up to do, the activities it is delivering and how you are really making a difference for your beneficiaries and the public.

Use jargon or just use numbers: Make sure that you are clearly explaining to your supporters, beneficiaries and the wider public what you do and what difference it is making.

Know your date and don't be late: Anyone, such as funders or members of the public, will be able to see if your annual information has not been submitted on time.

Leave it to the last minute: A rushed report can be uninformative and lack detail. Readers can also pick up on a lack of enthusiasm so take the time to get it right.

Take ownership and engage: You already know what makes your charity special. Putting your thoughts into the report will help others understand too.

Leave it to the treasurer: The legal responsibility belongs to all of the charity trustees, not just the treasurer.

Be creative: You can use free or inexpensive resources to bring the report to life. There are lots of examples of great reports out there if you need help.

Repeat the text from last year: You've put so much effort into delivering great activities throughout the year. Don't let it go unnoticed!

Think about what is right for the charity: Remember our charity's objectives, your audience and your key messages.

Shy away from what went wrong: There is nothing wrong with telling the public about the lessons you have learned.